Join Go Rewards for FREE!

Last Updated: January 1, 2024

Program Overview

As a grocery chain that is over a hundred years old, Stop and Shop has gone from a neighborhood market to a sprawling chain that has burgeoned into hundreds of locations. Already known for its unbeatable selection of well-priced food, produce and other goods, Stop and Shop rolled out GO Rewards as a way to keep the savings high for customers. Members earn 1 point per $1 spent at Stop and Shop, with other opportunities for earning bonus points from time to time. In this guide we'll show you the ins and outs of how the program works, and explore how some recent updates have revamped and improved GO Rewards for members.

Recent Updates

The newly enhanced GO Rewards program offers some nice new features that can help you maximize the value of your membership. We'll cover each of these here.

My Shop

My Shop is a great online feature, which enables you to curate and save shopping lists, explore product recommendations, and access your past purchases within your Stop and Shop account. My Shop streamlines and personalizes each shopping trip by utilizing Stop and Shop's revamped digital coupon system. All you have to do is clip coupons directly online and load them into your account for effortless in-store use. Then, when you get to the checkout counter, your discount will be automatically applied. My Shop also extends to Stop and Shop's pharmaceutical section, providing easy access to your prescription refills.

Weekly Ad

GO Rewards now offers a redesigned Weekly Ad, presenting deals tailored to your grocery shopping preferences in an easy-to-navigate interface. Updated regularly, this digital feature provides a comprehensive view of the latest deals and offers as you navigate through various categories and products. It typically showcases deals on items you frequently purchase or those that match your shopping history, which can be super helpful when rifling through Stop &: Shop's extensive product catalog. Whether it's BOGO (Buy One, Get One) deals, special discounts, or limited-time promotions, the Weekly Ad helps you optimize your savings during each visit.

New Digital Kiosks

In October 2023, Stop and Shop began testing new in-store digital kiosks aimed at consumers who are considered to be “digital hesitant.” In an effort to bring these customers into the fold, these so-called Savings Stations enable Stop and Shop's GO Rewards members to activate and load their digital coupons on their loyalty card while shopping in-store. In order to take advantage of these new tools, you simply need to enter your loyalty card number or GO Rewards account phone number at the kiosk. In addition to loading digital offers, you can use the kiosks for printing member-only offers, signing up for special loyalty promotions, and even accessing recipes. Although initially tested in Massachusetts, Connecticut, and New York, the kiosk rollout has proven successful, and Stop and Shop is looking to bring them to all their locations soon.

Here are some ways the new kiosks can help you:

• Loyalty Program Sign-Up: If you're not already part of the GO Rewards loyalty program, you can sign up right at the kiosk and receive instant offers. This typically includes exclusive deals for members.


• New Offers: Every time you visit the kiosk it will print out offers, getting you great new discounts each time you shop.


• Recipes: The kiosk allows you to browse seasonal recipe ideas. You can even print out these recipes directly from the kiosk, making it convenient to plan meals based on what's on sale.


• Activities for Kids: If you have children with you during your shopping trip, the kiosk offers activity sheets to keep them entertained while you get your groceries.


• QR Code Activation: For those who prefer not to get a printout, you can activate your offers using a scannable QR code.

Peapod Partnership

Stop and Shop's collaboration with Peapod has revolutionized the grocery shopping experience, offering customers the convenience of online ordering and delivery or pickup services. The new online grocery platform seamlessly integrates Peapod's technology and services into Stop and Shop's operations, providing shoppers with an extended range of options to shop for groceries. Customers can schedule delivery times at their convenience or select pickup slots to collect their orders from specific Stop and Shop stores. This is great for GO Rewards members as it offers even greater access to exclusive online deals, personalized recommendations, and digital coupons, plus the convenience of saving shopping lists for future use.

Stop and Shop Fuel Rewards

In addition to redeeming Stop and Shop rewards for grocery items, you'll be eligible to participate in Stop and Shop Fuel Rewards. You'll earn 10 cents per gallon for every 100 Stop and Shop Rewards points you accrue, with a maximum of 1,500 points ($1.50 per gallon) redeemed on a single visit to the pump. This part of the program is done in partnership with Shell gas stations and you can find a list of Stop and Shop Gas Rewards Shell locations on the official Stop and Shop website. In addition to earning points at Stop and Shop, you can also earn Fuel Rewards points at other locations such as restaurants and with other purchases (i.e. purchasing concert tickets as part of the Fuel Rewards program). You can then combine these points earnings and redeem them at the pump along with your Stop and Shop Fuel Rewards points. This helps maximize the value you're getting out of the Stop and Shop Rewards program.

Stop and Shop Rewards Card

As soon as you join the program you'll be issued a Stop and Shop Rewards card that contains your account number and helps identify you as a Stop and Shop Rewards member. When checking out at your local Stop and Shop, you’ll have the option of presenting your physical card for scanning or a digital version instead. If you don’t have your card, you can simply use your account-associated phone number. Either way, once you’ve identified yourself as a loyalty member, your purchases will be properly tied to your account.

Rewards Redemption

Once your Stop and Shop Rewards Points are issued, you can assign them to one of many different available rewards. This process of assigning points to rewards is called "designation," and your reward will be considered available as soon as you have designated the required number of points. Then, when prompted during checkout, you can simply choose to apply your available GO Rewards to your purchase.

Point Expiration

Once assigned you have 30 days to redeem your Stop and Shop points for the reward you've designated. One exception to this is when you assign points to special offers, which expire on the date listed on the specific offer. If you don't use your Stop and Shop Rewards points within this timeframe, they will expire and they can not be recovered.

Flashfood Partnership

In 2023, Stop and Shop partnered with Flashfood, a company that was created to combat the growing problem of food waste in the retail industry. The goal of the partnership with Stop and Shop is that Flashfood will enable the grocer to unload surplus food items, eventually making them available to consumers at significantly discounted prices. The partnership was rolled out to Rhode Island in January 2023 and by April it was expanded to more than 60 stores across New York.

Deal Lock Program

As a response to high inflation, Stop and Shop's Deal Lock Program was recently rolled out in order to extend the window during which sale prices are valid. Shoppers taking advantage of the Deal Lock program will find that they're saving more, even above and beyond the usual GO Rewards offers. This is a great way to double dip and get a ton of value out of your next grocery shopping trip. GO Rewards members can find Stop and Shop's Deal Lock offers in the same circular that they are used to checking each week, or in the Deal Lock Offers area of the Stop and Shop website.

And while you're exploring Go Rewards, check out SoLoyal's recent blog post about Stop & Shop in White Plains.